FMCG · Food · SweetRoot
Launch week that stuck on shelf and feed
Creator-led launch plus retail creative — awareness that translated into sell-through, not just views.
18M+
Launch reach
6.1%
Engagement rate
+44%
Week-1 sell-through
The brief
SweetRoot needed growth that compounded — not a campaign that spiked and died. YVM aligned influencer marketing, social, branding into one plan with shared KPIs and weekly optimisation loops.
What we did
We mapped buyer intent, rebuilt the channel mix, and shipped creative and content against a clear conversion path. Reporting stayed tied to pipeline and revenue proxies — not vanity dashboards.
Next step
Ready to outrank the agencies that talk louder than they perform?
Book a strategy call. We’ll map the keywords, channels, and creative that move pipeline — starting with the searches your buyers already make.