D2C · Beauty · Lumen Skin
From paid-only to organic-led growth
Rebuilt category SEO, content, and creative testing so organic carried 41% of revenue within nine months — while CPA on Meta fell.
41%
Organic revenue share
+186%
Non-brand traffic
−28%
Meta CPA
The brief
Lumen Skin needed growth that compounded — not a campaign that spiked and died. YVM aligned seo · aeo · geo, content marketing, performance marketing into one plan with shared KPIs and weekly optimisation loops.
What we did
We mapped buyer intent, rebuilt the channel mix, and shipped creative and content against a clear conversion path. Reporting stayed tied to pipeline and revenue proxies — not vanity dashboards.
Next step
Ready to outrank the agencies that talk louder than they perform?
Book a strategy call. We’ll map the keywords, channels, and creative that move pipeline — starting with the searches your buyers already make.