B2B · SaaS · Northstack
Pipeline from search and LinkedIn, not hope
Positioning refresh, intent SEO, and LinkedIn + search demand gen that filled the sales calendar with SQLs instead of tire-kickers.
3.2×
Qualified demos / mo
+94%
Branded search
−37%
Cost per SQL
The brief
Northstack needed growth that compounded — not a campaign that spiked and died. YVM aligned branding, seo, performance marketing into one plan with shared KPIs and weekly optimisation loops.
What we did
We mapped buyer intent, rebuilt the channel mix, and shipped creative and content against a clear conversion path. Reporting stayed tied to pipeline and revenue proxies — not vanity dashboards.
Next step
Ready to outrank the agencies that talk louder than they perform?
Book a strategy call. We’ll map the keywords, channels, and creative that move pipeline — starting with the searches your buyers already make.